Singapore banks on its lovely sceneries, astounding infrastructures and remarkable services to entice more tourists or visitors. To other tourists, the island-city provides everything that they need but to others, satisfaction is a hard one to tell. We have to know that according to the latest findings of Customer Satisfaction Index of Singapore 2014, tourist satisfaction dropped.
Here are the details about the index:
- Commissioner: The Customer Satisfaction Index was commissioned by the Singapore Management University.
- The index: According to the index, the tourism satisfaction for 2014 is 69.1 points which is way lower than the previous year. In 2013, the tourism satisfaction recorded 74.5 points. The satisfaction dropped in all four quarters of 2014. This is the lowest score since 2009.
- The points: The index showed that the attractions subsector dropped nine percent to 72.6 points. The satisfaction of the hotel subsector dropped ten percent to 69.4 points. Lastly, the satisfaction of the travel and tour subsector dropped one percent to 67.4 points.
- The reasons behind the drop: Conferring the index, Caroline Lim gave reasons as to the drop of the tourist satisfaction. She said that the contributing factors to such drop differ from sector to sector but in general, the external environment plays a part. This “external environment” refers to the growing appeal of neighbouring destinations as well as the changing profiles of the tourists.
Knowing these, we have to think of something that can increase our patronage. There are many places here that are worth the visit, we have to bank on that. Who knows we will turn the tide this 2015. We have to wait for the results.
